ALEXANDRA SWANSON

Account Strategist
Philadelphia, PA || October 2022 – November 2023

Managed the day-to-day relationships with CPG clients by providing timely, consistent support and account management.

Played a crucial role as brand expert and adviser for the internal teams (i.e. Creative, Media) and agency partners.

Leveraged data insights and suggested strategies to optimize campaign performance and best inform future strategies.

Analyzed market trends and competitor activity to identify new account growth and development opportunities.

Digital Content Creator
Philadelphia, PA || July 2019 – Present

Curate original content, including digital media and individualistic copy for personal website, freelance projects, and influencer activations.

Produce audience-focused content such as SEO website copy, including keywords and phrases.

Research and gather data for client campaigns and independent projects.

The Postcard Agency, Remote Intern
San Antonio, TX || January 2021 – June 2021

Increased site traffic 28 percent month-over-month by creating innovative, unique copy for Luminii Live Light blog.

Conceptualized, pitched, and executed Instagram campaigns to broaden audience reach and increase engagement.

Researched and monitored media and social audiences for campaign insights.

Aversa PR & Events, Public Relations Assistant
Philadelphia, PA || September 2018 – May 2019

Wrote, edited and proofread press releases, media alerts, media coverage reports, and digital copy.

Assisted in the planning and executing events, such as client activations, restaurant openings, and media previews for television, radio, press and bloggers.

Compiled client media reports through the database Meltwater.

Prepared and organized clients and media (FOX, CBS, NBC, PHL, ABC) for television segments, radio interviews (KYW, WOGL) and other related events.

AP Brand Group, Communications Associate
Philadelphia, PA || September 2018 – March 2019

Researched, created, and pitched news stories to media outlets and bloggers. 

Assisted in identifying, developing and executing client marketing and social media strategies.

Introduced creative and new ideas for client events, social media, and marketing campaigns.

Maintained strong social media and client brand presence on Facebook and Instagram platforms.

Liberty Event Rentals, Social Media Manager
Philadelphia, PA || August 2017 – March 2018

Administered the creation of a regular social media publishing schedule for relevant and original content.

Conceptualized several social media marketing campaigns in order to gain brand awareness.

Monitored online presence of the company’s brand and engaged with users through social media, strengthening client relationships.