client activations

Spring 2020 Saxbys Campus Partner

I partner with Saxbys for the spring 2020 semester as a Temple University student ambassador.

While working with Saxbys, I was responsible for regularly posting content (at least once a month / whenever there was a promotion) and tagging the brand.

Some of the campaigns I helped them successfully launch include introducing grilled cheeses, Valentine’s Day croissants, and app download.

Ruby Red Croissant: Saxbys 2020 Valentine’s Day promotion

Christmas Village Philadelphia and Baltimore 2019

I co-wrote press releases, organized media events, secured television, radio, and blog coverage, and gathered digital insights.

Following client events, I compiled all media clippings for client review via Meltwater.

photo by Aversa PR & Events

Cryo Myst Therapy Lounge Mainline Launch Party

Acted as lead event organizer on a limited budget.

I planned and executed a successful launch party welcoming a new internal medicine doctor to Cryo Myst Therapy Lounge on the Mainline in Pennsylvania.

I secured essential event materials, such as the red carpet runway, at a discounted rate using my professional connections.