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photo by Aversa PR & Events

Freelance Content Creator & Brand Storyteller
Philadelphia, PA || July 2019 – Present

Curate original content, including digital media and independent writing pieces.

Strategize public identities of brands, influencers and other clients. 

Study and gather relevant data for client campaigns and independent projects.

Produce online marketing based on niche audience of client, including desired SEO keywords and phrases.

Aversa PR & Events, Public Relations Assistant
Philadelphia, PA || September 2018 – May 2019

Wrote, edited and proofread materials, such as press releases, media alerts and media coverage reports.

Organized clients and media outlets (FOX, CBS, NBC, PHL, ABC)  for television segments, radio interviews (KYW, WOGL) and other related events.

Staffed client events and event management.

Aided in establishing and maintaining positive public perception of clients. 

AP Brand Group, Communications Associate
Philadelphia, PA || September 2018 – March 2019

Researched, created, and pitched news stories to media outlets and bloggers. 

Assisted in identifying, developing and executing marketing and social media strategies for clients.

Introduced creative and new ideas for client events, social media, and marketing campaigns.

Maintained strong social media and client’s brand presence on Facebook and Instagram platforms.

Liberty Event Rentals, Social Media Manager
Philadelphia, PA || August 2017 – March 2018

Administered the creation of a regular social media publishing schedule for relevant and original content.

Conceptualized several social media marketing campaigns in order to gain brand awareness.

Monitored online presence of company’s brand and engaged with users through social media, strengthening client relationships.

CERTIFICATIONS

Alexandra Swanson Google Analytics Certification

SKILLS

Instagram, Facebook, Pinterest, Twitter, and LinkedIn

WordPress, SquareSpace, MailChimp

Canva, iMovie

Event Planning, Project Management

Digital Marketing, Search Engine Optimization (SEO)

Market Research, Primary Research

EDUCATION

Temple University
Klein College of Media and Communications

GPA: 3.6
Anticipated Graduation: May 2021

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